ARA Survey* Quick Stats What was the single most important factor in making the decision to buy your current system? 24% Vendor’s willingness to fine-tune the software on request | 19% Operating system and/or specific applications software | 17% Quality of ongoing service and support | 16% Vendor’s reputation and/or understanding of rental | 12% Vendor’s customer base of similar rental businesses | 7% System’s ability to grow with the business | 5% Money-back guarantee |
Describe one thing that you’ve been able to accomplish with your current point-of-transaction rental system that you believe you would not have been able to accomplish otherwise. 62% Overall business control, efficiency and reporting | 24% Detailed inventory tracking and availability | 9% Superior customer service | 5% Effective marketing to customers |
What is the single most valuable capability that your rental system provides to your business? 34% Inventory control | 19% Effective counter operations | 14% Documentation and invoicing | 14% Overall speed and accuracy | 9% Equipment maintenance control | 5% Unattended processing | 5% Emailed quotes, reservations, invoices, etc. |
*Used by permission from November 2003 American Rental Association survey of Rental Business Owners.
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